WEEK 28 · FY2026 · DATA THROUGH SUN JUL 05
Five things happened. Two explained themselves away, one was a data problem caught at the door, one is on watch. Your attention goes to the two that survived.
BLM · Women's Apparel (RTW) · Digital · W28
W28 · Digital demand orders
median 111.5K orders
z -4.1
margin-adjusted
BLM · Premium Contemporary · Bloomie's + Digital · W28
W28 · Demand sales
median $2.4M
z +3.3
margin-adjusted
Summer Glow · Take 20–25% Off
Sitewide promo · W27–W28 · 4 comparables
Beauty GWP · $25 off $250 + gift
Category event · W28 · 6 comparables
Loyallist $25 reward per $100
Loyalty points event · late-W27–W28 · 4 comparables
The Carousel · “Surfer Chic” rotation
Brand moment · W27–W30 · first-of-kind; band cannot suppress
Carrier network disruption · NE lanes
Operational · mid-W27 → · overlay only; never adjusts the envelope
The expected range already credits these windows; deviations shown are net of events.
$9.0M lands inside the GWP-adjusted range [7.8 – 10.2] learned from 6 comparables.
19.5% → 21.4% over 4 wks, still inside the band · $85K/wk sits below your $250K/wk gate · projected to cross ~W31.