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Week 28 · FY2026
Signals/SIG-0282Requires attention · opportunityDetected

Premium Contemporary running well above range at Bloomie's + digital

Premium Contemporary demand hit $3.3M (+38%) against a $2.9M upper bound; the Carousel “Surfer Chic” rotation is first-of-kind, so the envelope could not absorb it.

BLM · Premium Contemporary · Bloomie's + Digital · W28

First-of-kind event

Carousel “Surfer Chic” has no comparable events; the band cannot widen, so the upside surfaces for a human read. New-to-Bloomingdale's 31% vs 18% baseline.

Signal workflow

  1. Detected
  2. Assigned
  3. Investigating
  4. Insight
  5. Decision
  6. Measuring
  7. Closed
  • Mon Jul 06 · 07:41 ETDetectedDetection run ·
Actual

W28 · Demand sales

Expected range

median $2.4M

Deviation

z +3.3

Impact

margin-adjusted

01

What happened

Expected rangeExpected medianActual
BLM · Premium Contemporary · Bloomie's + Digital actual versus expected range

BLM · Premium Contemporary · Bloomie's + Digital ($M), W17 to W28: weekly actual vs event-adjusted expected range; breach at W28: actual 3.3 vs expected 2.1 – 2.9, z +3.3

BLM · Premium Contemporary · Bloomie's + Digital — weekly actual versus event-adjusted expected range ($M)
WeekActualExpected lowerExpected medianExpected upperZ-scoreEventsStatus
W172.422.12.42.9———
W182.362.12.42.9———
W192.452.12.42.9———
W202.412.12.42.9———
W212.392.12.42.9———
W222.472.12.42.9———
W232.432.12.42.9———
W242.42.12.42.9———
W252.442.12.42.9———
W262.492.12.42.9———
W272.82.12.42.91.8The Carousel · “Surfer Chic” rotation—
W283.32.12.42.93.3The Carousel · “Surfer Chic” rotationbreach
retail-weekly-robust-v1 · trained 156 wks · robust ±2σ̂ (MAD)BLM · Premium Contemporary · Bloomie's + Digital · $M
✦The Carousel · “Surfer Chic” rotation · W27–W30◆Summer Glow · Take 20–25% Off · W27–W28
02

What explains it

Strongest supported

Carousel rotation driving new-customer discovery

Demand +38% concentrates where the rotation lives: Bloomie's doors +52%, dotcom +31%, full-line +6% (control cut). New-to-Bloomingdale's share is 31% vs 18% baseline, full-price sell-through 84% with AUR +6%: demand quality, not promo.

  • Cannot rule out

    Summer Glow halo on contemporary price points

    The sitewide promo overlaps the window; scope-limited reads suggest the lift exceeds promo halo, but the events stack.

  • Rejected

    One-door outlier

    Rejected: the lift is distributed across all four Bloomie's doors and dotcom, not concentrated in a single door.