Mobile-app clickstream feed below coverage contract
Mobile-app clickstream landed 8.2% light on Tue–Wed (Jun 30–Jul 1) vs a 95% contract floor. Apparent traffic moves are artifacts, quarantined before they could look like signals; feed recovered Thu Jul 2.
Summarized clickstream · mobile-app feed · W28
Quarantined: routed to the data owner, never entered the attention queue
Affected days are excluded from envelope training. Routed to EDA as a data problem; it never entered the attention queue. Backfill ETA Thursday.
- Actual
W28 · Feed coverage
- Expected range
median 98%
- Deviation
z -3.2
- Impact
not priced
Daily coverage vs 95% contract floor · mobile-app feed
Dashed line = 95% contract floor · Wed–Fri breach → quarantine · Mobile-app feed 8.2% light Jun 30–Jul 1; recovered Thu Jul 2. Affected partitions stay excluded from envelope training until backfill is verified.
Apparent moves, struck as artifacts
Sessions
−14%
artifact of missing rows
Conversion rate
+1.9pp
denominator artifact · struck
Impact scope contained: marketing calendar, orders and WBR are unaffected; orders reconcile to WBR at 0.00% ($48.2M = $48.2M).
What explains it
Mobile-app collector outage upstream of summarization
Mobile-app rows under-delivered 8.2% on Tue Jun 30–Wed Jul 1 (coverage 91.8% vs 95% floor · volume z −3.2 vs expected ingest); the drop aligns to an app-collector deploy window. Recovered Thu Jul 2; affected partitions stay excluded from training.