WEEK 28 · FY2026 · DATA THROUGH SUN JUL 05
Sources
The four mandated pilot feeds across the Signal Estate: contracts checked at the door by an always-on steward, breaches quarantined before they can surface as signals.
Source estate overview
The signal estate
Five classes · two grounds · ADR-0008First-party signal
Systems of Record
Transaction truth
orders, returns, markdowns, inventory
Systems of Engagement
Identity & interaction truth
sessions, funnel, loyalty touchpoints
Systems of Voice
Expressed sentiment & intent
reviews, UGC, on-site search
Systems of Memory
Institutional knowledge
plans, decisions, WBR narratives
Open-market
Systems of Context
Open-market signal
competitor price, category trends, macro
Source stewardship
Estate stewardrunning
Data-integrity & pipeline validation agent
16 checks · 15 pass · 1 breach → DQ-0107
Mon Jul 06 · cycle completed 07:15 ET · next Tue Jul 07 · 06:00 ET
Pilot feed details
Pilot feeds · select for contract, checks & log
Trust anchor · orders ↔ WBR
BLM digital net sales · W28
$48.2M
Order data
$48.2M
WBR certified
0.00% variance ✓
Order-derived net sales reconcile to WBR certified actuals, the same number leadership already trusts.
Lineage
MACY'S GCP · TARGET-STATERaw zone
landed source extracts
Conformed zone
typed, contract-checked
Semantic zone
EDA governed definitions
Serving zone
Clayface reads
BigQuery zones under Macy's GCP tenancy. Clayface binds to the semantic zone; shown as target-state.